Privacy Policy

Effective Date: January 1, 2026  |  Last Updated: January 1, 2026

Mid-America Safety Corp (“MASC,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website at midamericasafety.com (the “Site”). This Privacy Policy describes what information we collect, how we use it, with whom we share it, and what rights and choices you have regarding your personal data.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with these practices, please do not use the Site.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you:

• Fill out a contact form or inquiry form on our Site
• Send us an email at info@midamericasafety.com
• Call us at (847) 979-8606
• Request a bulk order quote
• Subscribe to any email communications

This information may include:

• Full name
• Email address
• Phone number
• Company or organization name
• Mailing address
• Message content and correspondence
• Order quantity and product preferences

1.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies. This may include:

• Device Information: Browser type and version, operating system, device type (desktop, tablet, mobile), screen resolution
• Usage Data: Pages visited, time spent on each page, click patterns, referring URL, exit pages
• Network Information: IP address, approximate geographic location (city/state level, not precise), internet service provider
• Interaction Data: Scroll depth, form interactions, file downloads, outbound link clicks

1.3 Information from Third Parties

We may receive limited information about you from third-party services, including:

• Amazon (if you purchase our products through our Amazon storefront, Amazon may share aggregate, non-personally-identifiable purchasing data)
• Analytics providers (aggregated demographic and interest data)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to inquiries: We use your contact information to reply to questions, requests for quotes, and customer service inquiries.
• To process orders: For bulk order requests, we use your information to prepare quotes, coordinate shipping, and fulfill orders.
• To improve our Site: We analyze usage data to understand how visitors interact with our Site, identify areas for improvement, and optimize the user experience.
• To ensure security: We monitor traffic patterns to protect our Site from malicious activity, fraud, and unauthorized access.
• To comply with legal obligations: We may process your information to comply with applicable laws, regulations, legal processes, or governmental requests.
• To send communications: With your consent, we may send you product updates, safety bulletins, or promotional communications. You may opt out at any time.

3. Cookies and Tracking Technologies

3.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website remember your preferences and understand how you use the site. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period or until you delete them).

3.2 Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Site to function properly. They enable core features such as page navigation, access to secure areas, and cookie consent preferences. These cookies do not collect personal information and cannot be disabled without affecting Site functionality.

• Cookie Consent Cookie: Stores your cookie acceptance or decline preference so we do not repeatedly display the cookie banner. Duration: 1 year.

Analytics Cookies

These cookies help us understand how visitors use our Site by collecting aggregated, anonymous usage data. We use this information to improve site performance and content.

• Google Analytics (_ga, _ga_*, _gid): Tracks page views, session duration, traffic sources, and user interactions. Data is anonymized and aggregated. Duration: _ga and _ga_* up to 2 years; _gid expires after 24 hours.

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your browsing preferences or region.

• Session Preferences: Stores display preferences such as language or layout choices for the duration of your browsing session.

Marketing and Advertising Cookies

Currently, MASC does not use marketing or advertising cookies on this Site. If this changes in the future, we will update this Privacy Policy and request your consent before deploying such cookies.

3.3 Managing Cookies

When you first visit our Site, a cookie banner is displayed asking for your consent. You may accept all cookies, or decline non-essential cookies. You can also manage your cookie preferences at any time through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data

Please note that disabling certain cookies may affect the functionality of our Site.

3.4 Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. There is currently no uniform standard for responding to DNT signals. We do not currently respond to DNT signals, but we will revisit this policy as industry standards develop.

4. Third-Party Services

We use the following third-party services that may collect or process data on our behalf:

Google Analytics

We use Google Analytics to collect and analyze anonymized usage data about Site traffic and visitor behavior. Google Analytics uses cookies to track user interactions. Data is processed in accordance with Google’s Privacy Policy. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Maps

Our Contact page may embed a Google Maps widget to display our facility location. By loading this map, Google may collect certain data (such as your IP address) in accordance with its privacy policy.

Google Fonts

We use Google Fonts to render typefaces on our Site. When you load a page, your browser connects to Google’s servers to retrieve the font files. Google may log the request in accordance with its privacy policy.

Amazon

Links on our Site may direct you to our Amazon storefront. Once you leave our Site and enter Amazon.com, Amazon’s privacy policy governs the collection and use of your data. We do not control or have access to the personal information Amazon collects from its customers.

Web Hosting Provider

Our Site is hosted by a third-party hosting provider that may collect server logs including IP addresses, request timestamps, and pages requested. This data is used for security monitoring and site performance optimization.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

• Service Providers: We share data with trusted third-party vendors who perform services on our behalf, such as website hosting, analytics, and email delivery. These providers are contractually obligated to use your data only as directed by us and to maintain appropriate security measures.
• Legal Requirements: We may disclose your information if required by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: If MASC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change via a prominent notice on our Site.
• With Your Consent: We may share your information for other purposes with your explicit consent.

6. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmitted between your browser and our Site
• Access controls that limit employee access to personal data on a need-to-know basis
• Regular security assessments and monitoring of our systems
• Secure storage of any personal data collected through contact forms or inquiries

While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact form submissions and email correspondence: Retained for up to 3 years after your last interaction with us, then securely deleted.
• Bulk order records: Retained for up to 7 years for accounting, tax, and regulatory compliance purposes.
• Analytics data: Aggregated and anonymized analytics data may be retained indefinitely. Individual-level analytics data (such as IP addresses) is retained for up to 26 months in Google Analytics, after which it is automatically deleted.
• Cookie consent preferences: Your cookie preference is stored for up to 1 year, after which you will be prompted again.

When personal information is no longer needed, we securely delete or anonymize it in accordance with industry best practices.

8. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain exceptions (such as legal obligations).
• Right to Opt Out: You may opt out of non-essential cookies by using the cookie banner on our Site or adjusting your browser settings. You may also opt out of promotional email communications by clicking the “unsubscribe” link in any marketing email.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 11 below. We will respond to your request within 45 days, or as otherwise required by applicable law.

9. California Consumer Privacy Act (CCPA) Notice

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt Out of Sale or Sharing: MASC does not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes. Therefore, there is no need to opt out of sale or sharing.
• Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined by the CCPA/CPRA.
• Right to Non-Discrimination: We will not deny goods or services, charge different prices, or provide a different quality of service because you exercised your CCPA rights.

To make a CCPA request, please contact us at info@midamericasafety.com or call (847) 979-8606. We may need to verify your identity before processing your request. You may also designate an authorized agent to submit a request on your behalf.

In the preceding 12 months, we have collected the following categories of personal information: identifiers (name, email, phone number, IP address), internet or other electronic network activity (browsing history, search history on our Site), and commercial information (product inquiries, bulk order requests).

10. Children’s Privacy

Our Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will promptly delete that information. If you believe a child under 13 has provided personal information to us, please contact us immediately at info@midamericasafety.com.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, provide additional notice (such as a banner on our Site).

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.